Quality Score is a metric used in Google Ads that rates the relevance and quality of your ads, keywords, and landing pages. It’s scored from 1 to 10, with 10 being the best. A higher Quality Score means you pay less per click and your ads appear in better positions.
What Quality Score Is Based On
- Expected click-through rate (CTR): How likely people are to click your ad compared to similar ads
- Ad relevance: How closely your ad copy matches the intent behind the keyword
- Landing page experience: Whether the page visitors land on is relevant, useful, and loads quickly
Why It Matters
Google uses Quality Score in its Ad Rank calculation alongside your bid. A high Quality Score can let you outrank competitors who are bidding more money. It’s one of the most important levers in paid advertising efficiency.
How to Improve Your Quality Score
- Write ad copy that directly addresses the keyword and search intent
- Group similar keywords into tight ad groups with matching ads
- Make sure your landing page delivers exactly what the ad promises
- Improve landing page speed and mobile experience
Related: Landing Page
Related: Google AdSense
