Broken links are bad for both user experience and SEO. The Redirection plugin is the simplest and most popular way to manage URL redirects in WordPress — no server access or .htaccess editing required.
What Is Redirection?
Redirection is a free WordPress plugin that lets you create and manage URL redirects directly from your dashboard. When you move a page, change a URL, or delete old content, Redirection ensures visitors and search engines are automatically sent to the correct destination instead of hitting a 404 error.
Key Features
- 301, 302 & Other Redirects — Create all standard redirect types with a few clicks.
- 404 Error Monitoring — See which URLs on your site are returning 404 errors.
- Automatic Redirects — Optionally redirect automatically when post slugs change.
- Import & Export — Manage redirects in bulk via CSV import.
- Regex Support — Advanced pattern matching for complex redirect rules.
- Redirect Logging — Track how many times each redirect is used.
When Do You Need This?
Any time you change a URL on your website, you need a redirect. Without one, visitors get a 404 error and Google loses the SEO value of the old URL. Common scenarios: renaming a blog post, restructuring your website, moving from HTTP to HTTPS, or deleting old pages.
Redirection is a completely free plugin with no premium version. It’s one of those tools you install once and use continuously as your website evolves.
